CRO – Robert Green

Why the Best CRO BD Leaders Create Commercial Confidence By Robert Green, CRO Commercial Headhunter July 23rd 2026 Introduction The best CRO BD leaders do more than sell services. They create confidence. Many organisations assume winning new business is about having the strongest pitch, the best presentation, or the largest commercial team. In reality, clients

Do CRO Business Development Leaders Need CRO Experience? By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction Hiring CRO Business Development talent often starts with the same requirement. “We need someone from a CRO.” Sometimes that makes perfect sense. Direct CRO experience can bring valuable industry knowledge, established relationships, and an understanding of how

Why the Best CRO BD Leaders Aren’t Always the Best Interviewees By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction Hiring CRO BD leaders is rarely straightforward. Most hiring processes place significant emphasis on interviews. Candidates are assessed on communication style, confidence, presentation skills, and how well they answer questions. While these factors matter,

Why the Best CRO Hires Start Before the Search Begins By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction Most people assume CRO hiring begins when candidates enter the market. A role is approved. A search is launched. Profiles are reviewed. Interviews begin. However, the strongest commercial hires rarely start that way. In reality,

5 CRO Commercial Hiring Trends Shaping the Market By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction CRO commercial hiring continues to evolve. Every week, I speak with CRO leaders, hiring managers, Business Development professionals, and commercial executives across the United States and Europe. Although every organisation faces different challenges, the same themes keep

Why Most CRO Business Development Job Specs Fail By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction Many CRO Business Development searches start with the right intention. The goal is usually straightforward. Increase revenue. Win new clients. Accelerate growth. However, the hiring brief often tells a very different story. What begins as a search

Why CRO Hiring Failures Are Often a Process Problem By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction A failed CRO hiring process is often blamed on the candidate. The explanation usually sounds familiar. The candidate lacked experience. They were not senior enough. They did not have the right background. Sometimes those things are

Why Top CRO BD Talent Is More Selective Than Ever By Robert Green, CRO Commercial Headhunter July 23rd 2026 Introduction CRO BD talent has become increasingly selective in recent years. Five years ago, a strong brand, a competitive salary, and a solid territory were often enough to attract experienced Business Development professionals. Today, the landscape

Why CRO Growth Problems Are Often Positioning Problems By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction When growth slows, many organisations respond in the same way. They decide to hire more Business Development people. On the surface, it seems logical. More Business Development activity should generate more opportunities, more conversations, and ultimately more

Building a CRO BD Team in 2026: What the Best Companies Get Rights By Robert Green, CRO Commercial Headhunter July 27th 2026 Introduction Building a successful CRO BD team has become more challenging in recent years. Many CRO leaders believe the biggest obstacle is finding talent. However, that is often not the real issue. From